even-numbered things feel confident. odd-numbered things feel interesting. i don’t know the science behind it, but… this is how i look at numbering things. ignore these “numbering vibes” at your own peril.
- having two options feels absolute and serious. but add one more, and the situation feels comparative and flexible.
- two examples of something feels calculated and finite. but three suggest you have more to share, but chose to hold back.
- $100 is clean and straightforward. but $95 invites intrigue… where’s the last five bucks?